Dials and Callers Needed

Set a monthly written premium goal. Use your own funnel rates to see the leads you need and what they cost.

Goal

Monthly written premium goal

Average written premium per household

In measured-month mode, this can instead be calculated from that month's written premium.

Working days per month

Funnel rates

Enter rates Calculate from a past month

Lead contact rate per unique lead worked

Unique contacts ÷ unique leads worked in a mature month. This is separate from contact rate per dial.

Contact to transfer rate

Transfer to quote rate

80% ideal starting point; change it to your actual rate.

Quote to sale rate

Leads

Leads purchased per month

New leads bought that month, not all leads called that month. Used to calibrate a past month and, with dial attempts, dial capacity.

Lead cost

Optional price per purchased lead.

Estimate dials and callers

Dial attempts in that mature month

Optional. Dial attempts divided by new leads purchased gives a measured monthly dials-per-lead ratio. Caller capacity uses 500 dials per working day.

Enter your numbers to see the result.

Monthly requirement

Numbers distilled from a representative, mature month that includes work on older lead batches.

New leads to buy per month-In enter-rates mode, about 60% of unique leads worked in a mature month.

Monthly lead cost-Leads needed times cost per lead, when provided.

Monthly dial attempts-Shown when mature-month dial attempts are provided.

Callers needed-Uses 500 productive dials per caller per working day.

See the math

Stage	Per month

In enter-rates mode, unique leads worked come from contacts divided by the contact rate per unique lead; 60% are new purchases. In measured-month mode, contacts divided by new leads purchased gives the observed purchase throughput, so the 60% assumption is not applied again. Dials and callers need measured dial attempts; no fixed cadence is assumed.

What if you stop buying?

Enter your numbers to see the new-lead cohort you would skip.

Now: Older leads can still sell
About six weeks: Missing cohort reaches its expected sales peak
60–90 days: Older pool thins; restarting begins another ramp

Timing based on proprietary operating data. This does not predict a specific number of lost sales.